TIPS

Helping People Make Tough Choices

People face tough choices in their lives everyday — choices without one clear winner. Perhaps available choices have different advantages, or all choices involve some kind of compromise. Content should illuminate what’s at stake when making these choices. In many situations, content fails to do this.  It hides what’s at stake, doing so in the name of simplicity.

Web Design Trends for 2017

It's quite common among designers to believe that following trends is a crucial part of their job. Being constantly up-to-date is seen as mandatory. Many designers evaluate the work of others through a prism of trends - tagging something as #old can be seen as an insult, as if not fitting the most recent style would automatically make the whole project less valuable.